MOBILE APP LOCATION SHARING BRINGS AWESOME OPPORTUNITIES, PRIVACY FEARS

Geolocation data—the information that tags your real-world location when you are dallying in cyberspace—is essential for many mobile applications. It allows people to ride-share via Uber Technologies Inc. and Lyft Inc., hunt augmented-reality beasts in Niantic Inc.’s Pokemon GO, and find the closest (but also most awesome) taco place using Yelp Corp.’s app. But giving away location information concerns some consumers worried about their privacy and security.

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